SEO Agency Dubai
Most of the top ad agencies in Dubai understand that SEO is not dead but the implementation has undergone a drastic change. BnS breaks down the main types of SEO for the readers to estimate their value in digital marketing.
If you too are falling for the trap that SEO is dead then you are ruining your online presence. BnS can help you revive your SEO to improve your ranking in just 90 days. Call us to know more.
Technical SEO
Technical SEO is the key to unlock your discovery for the AI and search engines.
1. Technical SEO makes your website mobile friendly.
2. Improves crawling for easy discovery by search engines.
3. It reduces the loading time of the website.
On page SEO
On- page SEO is actually content SEO. It can be summarized as-
1. Quality content with searchable keywords
2. Projecting EEAT in your content to stand out
3. Internal linking with relevant URLs, titles, and alt tags
Content optimization
1. Adding key phrase in subtitles
2. Improving readability
3. Using keywords in text images
4. Crafting keyword focused meta tags
5. Regular update on the old content
Local SEO
Local SEO is the practice of optimizing your website for a specific local area.
1. This is to ensure you are easily found by a local audience.
2. Works great for area specific businesses
EEAT
In December 2022, Google updated the E-A-T to E-E-A-T. All the best branding agencies in Dubai as well as BnS have adapted the new approach to verify the quality of content.
E= Stands for EXPERIENCE. The creators can no longer sell random promises. Expertise means if the person vouching for the product/service must have first hand experience with it. The insights and opinions are genuine.
E= Stands for EXPERTISE. The content must come from an expert. Like a pedagogy piece must be reviewed by a teacher rather than an educationist. Why? People want real opinions. They know teachers are the one who manages the classroom. So, their opinion is more valuable than an educationist.
A= Stands for AUTHORATIVENESS. Google estimates your authority by your eligibility for being a reliable source of information in the given sphere. Google tests your authority by the backlinks your site has. The higher quality and quantity of the backlinks, the more authority your site has
T= Stands for TRUSTWORTHINESS. This is the climax which is reached when experience,
expertise, and authorativeness are in alignment.
AEO
Answer Engine Optimization is the need of the hour. The internet is flooded with generic and misinterpreted content. In this heap of fluffy content, LLMs picks up the quality content to answer the queries. The innovative social media marketing companies in Dubai including BnS revamps the content so it is easily discoverable and understandable by the LLMs.
If you are wondering why your business is not getting mentioned by the Answer Engines call us to get an evaluation on the quality of your content.
Optimizing for AI search
The content is prepared for mention in the LLM.
The search is now not key word based but query based.
Content chunks about the possible queries are added to be traceable by Answer Engines.
Voice search
To make the question findable in voice search best marketing companies in Dubai now focus on question based content.
An additional FAQ section in the blog skyrockets it’s chances to be found by the Answer Engines.
Localization in the content makes it easy for the target audience to connect with it.
Mobile optimization is mandatory as more people search through their handsets rather laptops.
Voice search
Featured snippets are the cornerstones of AEO.
The approach should be answer first explain later.
They shouldn’t exceed 60 words.
Adding image text is crucial too
SEO and AEO
Our Work
